SEO or Search Engine Optimization is very much popular and necessary nowadays to rank your articles in the top search results. Google has many hidden or can say personal methods by which Google Identifies that which article is good to rank on top and which is not, for this Google itself has given some methods by which you can make your article perfectly Optimized for Search Engines.
SEO is done in two ways:
1.On-page SEO
2. Off-Page SEO
Here we will gonna talk about On-Page SEO you can read about the OFF PAGE SEO Here.
So here are the Points by which you Can Make your Article Optimised for Search Engine(On-page SEO):
1. Always Stay Keyword Oriented
Let me explain, the Search engine works on the keyword (whichever word you type in the search bar in Google is called a keyword), it shows the results related to the keyword and by combing many factors it makes the first page of the Millions of results. So how Google Does that? The answer is "No one knows".
But we can make our article better by highlighting the keyword about which the article is written so that it will not cause any problem or Confusion when google tries to find.
For this Select a Keyword For example "Best Mobile Phone". Here "Best Mobile Phone" is your Keyword, for better SEO you should include it in
- Heading
- Tittle
- URL
- Beginning of the Article
Make Sure that is will not look awkward or Artificially Done it should go with the flow, and also don't use the same word like "here are "Best Mobile Phone", we will tell you about "Best Mobile Phone".........". It should be like " Here the "Best mobile Phone" we will tell you about the "Mobile with is Best in Category"........
2.Bold or Highlight your Keyword
This leaves an impact on Bots of Google which crawls your article and they give priority to Bold Words or Characters.
3.Search Description
Search Description plays an important role in CTR(Click to Rate), means if your article is shown on the 7th number on the result page of Google then it can increase the Chance of the User to click your result or decrease depends upon how catchy your Search Description is.
Here is the Pic Highlighting how Search description looks in Google and for better understanding in case if you don't know.
4. Don't Use Copyright Content
Everyone says this even Google has a penalty for using copyright content on your website. But I have one more point in the favour, that if you are copying any content which is already published on a website then whose gonna come on yours, they can read information there and also why would Google rank you.
So it's better to write something new or you can take ideas from other websites but don't try to copy it 100 %. There is no shortcut to earn money.
5. Always put Alt and Tittle Text in your Images
Alt and title text of an image can be used to boost your SEO Rankings. You can use keyword in the Alt text and in Tittle text which will increase the number of keywords in your article.
You can also use words related to your keyword and to find them you can use Google's suggestion or Ubersuggest or any keyword finder tool.
Here is how you can put Alt and Title text in your image without using HTML(Only for Blogger)-SEO:
- Select Image and Click on it.
- Now select Properties.
- Now you can see the title and Alt written there.
- Copy and Paste your Keywords there in the Alt text and Tittle in the title text
Conclusion:
These above points are the most important points you must implement in every article you write. Master them and learn more about them in details they will surely gonna help you in writing a better SEO optimised article.
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