If you are new to blogging and just have taken the Adsense Approval then you might have been struggling what does RPM, CPC and CTR mean in Adsense Daily Earning Report.
Here I have written some Detail explanation of RPM, CPC and CTR with full form and Explanation with examples. These terms are also used in Google Search Console when you check your Performance reports.
Ok so let me Explain what is the meaning of them.
CPC is used to rate different types of Ad according to the keyword or according to the rate that an Advertiser is Paying. This is calculated by Google to set a rate per click.
CPC is used by all the Advertising companies to set the rates of their ads. Like by Adsense, Media.net etc.
Here I have written some Detail explanation of RPM, CPC and CTR with full form and Explanation with examples. These terms are also used in Google Search Console when you check your Performance reports.
Ok so let me Explain what is the meaning of them.
1. CPC- Cost Per Click:
Cost per Click is used by Adsense to define the rate of the Ad that will be given to the Publisher(Who is publishing Adsense Ads) when a user clicks on the Ad.CPC is used to rate different types of Ad according to the keyword or according to the rate that an Advertiser is Paying. This is calculated by Google to set a rate per click.
CPC is used by all the Advertising companies to set the rates of their ads. Like by Adsense, Media.net etc.
2. RPM- Revenue Per thousand Impressions:
It is the revenue that a publisher get when a user sees an Ad which is counted as an "Impression".
RPM is also set by Google, the higher the RPM the more you will earn per Impression.
You can also calculate RPM by the formula provided by Google:
Page RPM=(Estimated Earning/Number of Page Views)*1000
For Example: if you are getting an RPM of 6$, then your Estimated earning for per 100 pageviews will be:
=> 6$=(estimates earning/100)*1000
=> 6/1000=(Estimated Earning/100)
=> 0.006*100=Estimated Earning
=> $0.06 will be you Estimated Earnings if you get 100 Impressions.
3.CTR- Click to Rate:
Click to Rate can be defined as the Rate of Clicks that a User will do on your Ads.
Suppose you are getting 100 Ad Impression day and only 10 users are clicking on the ads displayed,
then your click to rate becomes 10%.
The more the CTR the more will be your earning.
CTR is also used in Google Search Console/Webmaster Tools to define the rate according to which a User clicks on your Website in the Search Result.
For Example, If someone searches something on Google and Clicks on your Website in many Search results, it is called Click to Rate.
The more the CTR the more will be your earning.
CTR is also used in Google Search Console/Webmaster Tools to define the rate according to which a User clicks on your Website in the Search Result.
For Example, If someone searches something on Google and Clicks on your Website in many Search results, it is called Click to Rate.
nice
ReplyDeletehttps://websiteseochecker.com/bulk-check-page-authority/
ReplyDelete